This Dog Survived Cancer, So His Dad Made A Super Bowl Ad To Raise Funds For Canine Cancer Research

by Amber
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Canine cancer is the number one cause of illness and death in dogs. This devastating diagnosis affects dogs of all ages and breeds. And for too many of our precious pups, there’s not much we can do about it. Cancer is hard to beat, but a Super Bowl ad will support further research.

When David MacNeil, CEO of WeatherTech, got the news that his beloved 7-year-old Golden Retriever had an aggressive form of cancer, he was crushed. Scout was given just a month to live, but those odds didn’t stop him from fighting the disease with everything he had.

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????Yesterday was a such a big day! My Super Bowl commercial featuring WeatherTech and The University of Wisconsin-Madison School of Veterinary Medicine was released and a press conference was held at the hospital to talk about it! ????I love being in front of the camera so I made sure to give them my best smile!! ????Chancellor Rebecca Blank, Dean Mark Markel, Dr. Vail, and CEO and founder of WeatherTech(my dad) shared my story and explained how because of this commercial funds will be raised to help animals and people. ????The machine I’m on is the actual radiation machine that shrunk the tumor on my heart. Now the doctors are using this to hopefully get rid of the spots on my lungs. ???? • • • #petsmakeadifference #whosagoodboy #scoutstrong #thanksuwvetmed #dogs #caninecancerwarrior #fighter #ilovemydoctors #uwmadison #fightingcancer #SB54 #SBLIV #lofeisgolden #chemoschmemo #scoutsfriends #weathertech #weathertechpet #goldenboy #weathertechdogs #news #uwmadisonveterinaryclinic

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Even with a bleak prognosis, MacNeil chose to move forward with treatment. Scout underwent chemotherapy last summer along with radiation and immunotherapy. They were fighting a tumor in his heart, and today, UM-Madison says that tumor has all but disappeared.

We’re happy to report that after incredible treatment from the University of Wisconsin’s veterinary program, Scout is not only still with us, he’s kicking cancer’s tail!

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Still loving and fighting! ???????????????????????????????????????????????? My doctors didn’t give the great news we were hoping for today. They can see some small spots on my lungs have appeared which means the cancer has found another place besides my heart to try and knock me down. The tumor on my heart has not grown which is good news! The spots on my lungs are caught very early since the CT Scan shows such great imaging. They are so small right now that if I had just had an X-ray they would not even be seen yet. I’ve been doing great and feeling so good and my bloodwork is the way it should be. With that being said I will continue some sort of chemotherapy to fight this evil cancer! I do believe all of your love and prayers are helping me tremendously so I thank you again. I’m not forgetting about all of my friends out there who are also fighting the good fight against cancer so let’s all join forces together! ???????????????????????????????????????????????????? #ScoutStrong #fightingcancer #cancersucks #beatingcancer #whosagoodboy #scoutsfriends #chemoschmemo #joinforces #prayers #nevergiveup #faith #support #friends #family #smile #goldenboy #brave #beautiful #dogs #dogsofinstagram

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MacNeil, who is a long-time dog lover, is thrilled to still have his best friend by his side. And to show his appreciation, he’s giving back to Scout’s veterinarians in a big way. He bought a Super Bowl ad and is using those thirty seconds of spotlight to spread awareness about canine cancer and raise money for canine cancer research, treatments, and equipment.

The ad, entitled ‘Lucky Dog,’ will star Scout himself. MacNeil told UM-Madison,

“We wanted to use the biggest stage possible to highlight Scout’s story and these incredible breakthroughs, which are not just limited to helping dogs and pets. This research will help advance cancer treatments for humans as well, so there’s the potential to save millions of lives of all species.”

Get a first glimpse of the Super Bowl ad here!

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All money raised from the ad will go toward the University of Wisconsin School of Veterinary Medicine.  MacNeil’s goal is to support the ground-breaking research that helped saved his dog’s life and make those treatments more available to other pets.

Scout’s Instagram shows him looking happy and healthy as the WeatherTech official spokescanine. His Super Bowl ad will air during the second quarter of the 2020 Super Bowl. You won’t want to miss it!

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